Blog Archives: 2023

While some businesses batten down the hatches, smart Residential Remodelers and New Home Builders know that a downturn is the perfect opportunity to solidify client relationships, stand out from the crowd, and boost your bottom line. But how do you create a marketing strategy that truly works? How do you ensure it's hitting the right spots and resonating with your audience?

The PSA is an agreement signed between the contractor and client before the project is bid and acts as a bridge between the initial planning and bidding phase. It provides clarity and peace of mind, eliminating the mystery and uncertainty that can often plague construction. The PSA allows you to build a blueprint for your project, outlining every aspect from design specifications and materials to budgets and timelines. The PSA is a tool that allows you the time to build a roadmap to ensure everyone involved is on the same page, from the contractor and subcontractors to the client and architect if necessary.

In a competitive residential construction landscape, differentiation is key. Clearly, you are not the only construction company or residential remolding company in your area; how do you ensure your ideal clients take notice in a crowded marketplace? Don't fall into the trap of assuming that price is the only thing that matters to clients. While it's certainly a factor, it's not the sole deciding point. Instead, focus on providing exceptional value and building trust with your clients. It's crucial to uncover what truly matters to your target audience. Let's explore some strategies to refine your Unique Value Proposition (UVP) and effectively position your business for success.