Marketing/Sales

Winning projects is EXCITING! But one often overlooked area that can significantly impact your success in winning these projects is your client intake process. A weak intake process can lead to a domino effect of problems, but having a well-defined intake process will make a good first impression, qualify leads effectively, and ensure you come prepared for the sales and leave a lasting impression with potential clients. So, why is a solid intake process so crucial for GCs?

While some businesses batten down the hatches, smart Residential Remodelers and New Home Builders know that a downturn is the perfect opportunity to solidify client relationships, stand out from the crowd, and boost your bottom line. But how do you create a marketing strategy that truly works? How do you ensure it's hitting the right spots and resonating with your audience?

In a competitive residential construction landscape, differentiation is key. Clearly, you are not the only construction company or residential remolding company in your area; how do you ensure your ideal clients take notice in a crowded marketplace? Don't fall into the trap of assuming that price is the only thing that matters to clients. While it's certainly a factor, it's not the sole deciding point. Instead, focus on providing exceptional value and building trust with your clients. It's crucial to uncover what truly matters to your target audience. Let's explore some strategies to refine your Unique Value Proposition (UVP) and effectively position your business for success.

There’s a certain randomness about it. And a certain annoyance about it all. You’d rather be building homes and booking remodeling jobs 12 months out

The opportunity cost of saying yes to bad remodeling jobs – rather than saying yes to the right jobs – can be devastating. It’s the...

In the Aspire Contractor Sales System there is a step called “getting the commitment.” In our business, it’s often just making a presentation and walking...

Yes, a blog contributes to Search Engine Optimization (SEO), which can help your website get a better position in a Google search. A continuously updated...

A sales proposal should NOT be defined by contracts, limitations, warnings, and job-specific comments. All of that may be part of it, but this is...

Marketing is a fundamental part of any business strategy defining how you are viewed by potential clients and how you compare to other choices your...

Does a near break-even profit level work for you? If not, then what is a contractor to do? Can you make a meaningful bottom-line difference...