Aspire Institute empowers residential remodelers and custom home builders to transform their businesses and lives. We blend expert coaching, tailored training, and proven strategies to help passionate craftsmen become thriving business owners, achieving financial success, building exceptional teams, and delivering unparalleled client experiences.
You entered this industry because you love creating exceptional spaces, not because you dreamed of drowning in spreadsheets and margin calculations. Your technical skills got you in the door, but your business acumen will determine how quickly you reach the dream that started it all.
The challenge? Most contractors are forced to learn business principles in a piecemeal fashion through costly trial and error. Every mistake impacts your family's future, your team's stability, and your clients' experience.
The Aspire Institute was born from a singular vision: to help construction business owners reclaim the dream that started their journey. We saw too many talented builders working 70+ hour weeks while taking home less than their lead carpenters.
Our mission is simple but powerful: transform skilled contractors into savvy business owners who build profitable companies that reflect their individual goals and vision. Because no two construction businesses are the same, our program is strategically tailored to your specific needs, challenges,
The construction trades represent some of the most valuable, meaningful work in our society. You create the spaces where families grow. Your craftsmanship stands as a testament to human ingenuity and skill that will outlast most other professional contributions.
Yet, the Aspire Institute saw a troubling reality: the industry's average profit margins of just 2.4% were not representative of the incredible skills builders were providing to cover the substantial risk they were taking on. This disconnect between exceptional skill and business success was unacceptable.
We founded Aspire with a singular purpose: to bridge the critical knowledge gap between technical expertise and business acumen. Your ability to perfectly frame a home or design a breathtaking kitchen should be matched by your capacity to:
This isn't just about better profit margins—it's about elevating an entire industry. When contractors thrive financially, they deliver superior work, train the next generation properly, and restore the prestige that skilled trades have historically commanded.
Because your dream is unique, your path to success should be too. Let us help you build the business that reflects YOUR vision—not someone else's template.
You deserve a business that honors your skill, rewards your risk, and provides the life you envisioned when you started.
Take the first step toward transformation by joining our one-day Business Owners Workshop or applying for our comprehensive two-year Business Mastery Program.
Hi, my name is Ken Brookings. I’m the Founder of Aspire. I grew up in the general contracting business. My father took great pride in his work. But, he never learned anything about business side. As a result I grew up poor. Very poor. My father died just as I was graduating from high school. I tried to continue the family business, but there really wasn’t anything to continue. Later in life and working in a different industry altogether, I learned what business was really about.
An integrated approach of personalized coaching, in-person classes, and construction-industry specific tools and resources to drive next-level profits.
