Founder and Chairman, The Aspire Institute

Ken Brookings was born with a wrench in one hand and paint brush in the other. His father was at once a painting contractor and an auto shop owner. Ken became a Vice President with a Fortune 500 company by age 27. After that company was acquired Ken founded and sold two other successful businesses before beginning his consulting career. Focusing on high level strategic and operational business consulting Ken worked with the senior management teams at clients including Apple Computer, Texas Instruments, Goodyear, British Petroleum, Firestone, SPX and other major corporations.

Ken then changed up everything, “The high-level corporate consulting business was interesting and financially rewarding but something important was missing. The work, no matter how important didn’t really change anybody’s life. It just didn’t seem to matter. My head and maybe my ego led me to this kind of glamorous work – but it was my heart that brought me back to the kind of work that matters.”

Ken repurposed the successful business that he had built to focus entirely on helping small businesses. According to Ken, “The heroes of the business world are the small business owners and managers. They do the real work and produce the most jobs in this country. Sadly, they seldom get the rewards that their honest work deserves. My focus became, and remains, to change that.”

Ken has been a featured speaker at countless industry events to tens of thousands of business owners. He has written for and been featured on the cover of trade publications and holds four industry related patents.

For over 20 years now Ken’s company, The Aspire Institute, has focused on the two business segments in which Ken grew up; the Automotive Service Industry and Construction Contractors. Thousands of business owners and their families are more prosperous today through Aspire’s work. Ken is proud to still have a paint brush in one hand and a wrench in the other.

CEO, The Aspire Institute

Fred grew up in the independent service industry. He acquired a small, struggling service company and promptly partnered with Aspire to help turn it around. Fred turned a near-failing business into one of the most successful of it’s kind in the country in record time. He sold that business and joined Aspire as an instructor before being promoted to Senior VP and eventually CEO of The Aspire Institute. Fred has taught hundreds of service businesses on a one-to-one basis and has presented to thousands of business owners in groups large and small all over the United States.

Fred’s passion is to help small business owners achieve work-life balance and build real wealth.

When not contributing to positive changes for Aspire clients and staff, Fred enjoys flying his personal plane and spending time with his wife and family in his home town of Ridgecrest, CA.

President, The Aspire Institute

Linda has been with Aspire for over 20 years. Linda brings a unique capacity for analysis and financial management. Linda has provided financial management for many small companies, helping them grow and optimize their cash flow.

Over her years with Aspire she developed into a very effective senior manager, eventually becoming Aspire’s president. Linda’s management style is a rare blend of no-nonsense business efficiency with a fun and healthy work environment.

Vice President, The Aspire Institute

Anthony is the son of small business owners making him no stranger to the stress and burden that comes with business ownership. From a very young age, he’s demonstrated an extraordinary drive to succeed. As a young athlete, Anthony competed in high school sports which led to a collegiate football career in California. After college, he worked in the fitness industry spending 14 years developing training programs, sales processes, and providing business coaching for small business owners in the San Francisco Bay Area. His career in fitness culminated in a Regional Management role overseeing a corporate division covering California, Utah, and Nevada.

Missing the small town Sandpoint Idaho lifestyle, Anthony moved back to his hometown and joined the Aspire Institute, where he provides expertise in employee development, sales, management, and operations. His tenacious desire for winning drives him to help Aspire staff and clients alike, become the very best version of themselves they can achieve. This same drive and dedication for helping others propelled him through the ranks to become Vice President of Aspire in under two years.

As our Vice President, he contributes leadership, clarity of vision and a winning attitude to every department.  It’s not uncommon for Anthony to jump from a marketing meeting to a coach’s production meeting and then go on the road to help facilitate an Aspire field workshop.  His well-deserved nickname here is “VP of Winning.”

When away from work, Anthony enjoys spending time with his wife Kayley and his dog Tay Tay, along with maintaining a rigorous workout regimen, cooking and competing to win at just about anything!

Ken Brookings was born with a wrench in one hand and paintbrush in the other. His father was at once a painting contractor and an auto shop owner. Ken became a Vice President with a Fortune 500 company by age 27. After that company was acquired Ken founded and sold two other successful businesses before beginning his consulting career. Focusing on high level strategic and operational business consulting Ken worked with the senior management teams at clients including Apple Computer, Texas Instruments, Goodyear, British Petroleum, Firestone, SPX and other major corporations.

Ken then changed up everything, “The high-level corporate consulting business was interesting and financially rewarding but something important was missing. The work, no matter how important didn’t really change anybody’s life. It just didn’t seem to matter. My head and maybe my ego led me to this kind of glamorous work – but it was my heart that brought me back to the kind of work that matters.”

Ken repurposed the successful business that he had built to focus entirely on helping small businesses. According to Ken, “The heroes of the business world are the small business owners and managers. They do the real work and produce the most jobs in this country. Sadly, they seldom get the rewards that their honest work deserves. My focus became, and remains, to change that.”

Ken has been a featured speaker at countless industry events to tens of thousands of business owners. He has written for and been featured on the cover of trade publications and holds four industry related patents.

For over 20 years now Ken’s company, The Aspire Institute, has focused on the two business segments in which Ken grew up; the Automotive Service Industry and Construction Contractors. Thousands of business owners and their families are more prosperous today through Aspire’s work. Ken is proud to still have a paintbrush in one hand and a wrench in the other.

Kevin came to The Aspire Institute, with over 35 years of experience in the remodeling and disaster restoration business.

Originally from Silicon Valley, Kevin learned the trades in his father’s handyman business, which evolved into a $3M Design/Build company. Wanting to escape the rat race of the Bay Area, Kevin and his family relocated to Coeur d’Alene, Idaho in 2004. Once in the Inland Northwest, he developed the insurance repair division for two Spokane-based Carpet One locations. Under his leadership, this strategic business unit expanded rapidly and accounted for a significant portion of the company’s overall revenue. In 2010, Kevin accepted a management position with Compass Construction, where his responsibilities included Operations, Project Management, Estimating, and Business Development. He was responsible for providing strategic direction; aligning business, financial, service and operations initiatives with company goals: overseeing the management of projects and client relationships, and leading marketing and work acquisition efforts. In 2016, Kevin assumed the position of General Manager of Compass Construction. Two years later; he also took on the additional role of General Manager at the sister company, ServiceMaster Fire and Water Restoration by Compass.

Fun Facts: Kevin is a student pilot with 11 solo hours, he lived through the 1989 Loma Prieta earthquake and worked with FEMA during Hurricanes Ivan and Jeanne in 2004. Kevin lives in Coeur d Alene, ID with his wife, teenage son, and Tallulah, the Saint Bernard.

After a great 40-year run as a premier builder of high-end custom homes, large-scale remodeler, and commercial contractor, Brent sold Baker Construction to his long-time key employee to become the head of The Aspire Institute’s coaching team. Brent has a real passion for helping other contractors find their dreams by reshaping their businesses.

After graduating with a degree in Psychology from Sonoma State University, Brent married his wife Laura and began his career as a woodworker. Eventually, Brent and Laura were able to buy a ranch in Idaho where they raised their four children and today that ranch is alive with visits from their five grandchildren. They bought a home in the South of France where they spend a couple of months every year. Community service has been another passion for Brent. Just a fraction of Brent’s contribution to his community include; a gubernatorial appointment to a water quality board, founder of an Educational Research and Development Organization, Chairman of his county’s school district board of trustees and Commissioner of his local fire district. Brent also co-founded a high school residential carpentry program and designed and implemented an experimental youth job-skills training program.

As a senior manager at Aspire Brent designs educational programs as well as collaborates with a team of talented construction industry business coaches to provide Aspire clients the highest value possible.

Jeff Patterson was born to build. A 5^th generation builder, Jeff was groomed from an early age to be a part of the construction contracting industry. Originally hailing from Southern California, Jeff was drawn to the north where he developed a passion for log home construction, eventually founding his own company which he later sold.

Jeff has worked as a Jobsite Superintendent, Project Manager, Production Manager, Construction Manager, Director of Sales and General Manager on countless projects including: two Disney hotels, projects for Universal Studios in Orlando, FL and on houses ranging upward in size of 20,000 square feet. He has been long-associated with the International Log Home Builders’ Association, serving as Treasurer on the Executive Board and on the Board of Directors at various times throughout.  Somewhere in there, Jeff found time to teach construction at a collegiate level for more than 10 years.

Jeff and his wife, Martha, have raised two beautiful daughters and now reside in North Idaho. They spend their free time scuba diving in exotic waters around the globe.

As a coach at Aspire, Jeff utilizes his multitude of experience over many decades to help our clients implement The Aspire Method™ to help them realize their dreams and reach their goals.

Rick Friesen helps business owners reach their growth and profitability goals. As the 4^th generation in line to work as a locomotive engineer, Rick swore he’d never work for the railroads. After moving to Idaho in 1999, Rick transitioned his business experience in technology services to construction services.  After many years of on-site construction work with tool bags on, to operations, business strategy and marketing with a national brand, he shifted his career focus and found his passion in business consulting. “As a creator and fixer, wherever I see a business problem, I try to solve it.”

Rick gained a unique industry perspective transitioning from working on the job, to working on the business. While in operations, Rick created new software tools and procedures that aided business operations in increasing estimation accuracy, studying job cost analysis and tracking payroll. Transitioning to business growth strategy and marketing, Rick leveraged targeted-marketing-based growth strategies in establishing web, SEO, email, social media, and referral programs; all resulting in making companies more profitable and competitive.

Rick lives in North Idaho with his wife Shanna and 2 daughters, where he has also been involved in public ministry for over 16 years. You can often find him hunched over a table playing board games with friends.

As a coach at Aspire, Rick leverages all of his years of industry, specializing in business strategy, sales and marketing and field and business operations. “I help businesses tell their own story, as well as accomplish their story.”

Kyler is a builder, leader and entrepreneur with an inherent ability to initiate and foster lasting relationships.

Kyler worked his way up in the trades to owning, operating and eventually selling his own successful contracting firm. He has worked, boots-on-the-ground in the field as both a Projects Manager and Superintendent, overseeing multiple crews, as well as in the office handling business operations and client management for several top builders.

In addition, Kyler has been a successful licensed realtor; A Green Project Developer, creating and building out an 18 lot Subdivision; has served in leadership roles for non-profit organizations.

All combined, Kyler is tech savvy, a marketing savant and brings a broad base of industry experience and business ownership to leverage for the full benefit of Aspire clients. In his off-time Kyler skis, snowboards and is a long distance open water swimmer. He resides in Sandpoint, Idaho with his wife Joline.

Trent came to Aspire with over 15 years of work experience in the construction industry.  In that time, he has been part of every task imaginable in the building process.  He started in the field, as a structural welder, both above ground and underwater. He then worked on commercial project development and project management in the agriculture sector.  From there, Trent’s love for building led him to residential home and commercial property design.

Before joining Aspire, Trent’s work included helping private businesses and multi-million dollar corporations obtain better vendor response vertically and horizontally throughout the supply chain to increase ROI.  Trent has a proven record of edifying company strengths to promote their services and capabilities.

His passion for entrepreneurship came to light at a young age while participating in his family’s automotive repair business.  The foundation for Trent’s business knowledge was gained by owning and operating several diverse businesses, including a Los Angeles-based finance company providing residential and commercial construction lending. He has served as chairman on a water committee and advocated for doctor-patient rights in state legislative offices.

Trent loves the water. So much so that he and his wife lived on a boat in San Diego for a number of years.  He now resides in Coeur d’Alene Idaho, enjoying family time with his wife and two little girls, while dedicating his professional life to helping residential contractors improve their business practices and profitability.

Mitchell is the Marketing Director at the Aspire Institute, with responsibility for marketing programs, brand management, and corporate sponsorships.  Before joining Aspire, Mitchell served as the Executive Director & President of Northwest Film Institute, a non-profit film production and education organization.

As a creative sales and marketing professional with an entrepreneurial focus, Mitchell has been involved in numerous successful business start-ups including two radio stations, three magazines, a video production company and a jingle house.  He’s also owned and operated his own commercial recording studio, a full-service marketing, advertising, and public relations firm, and the motion picture marketing company, Movietime Entertainment, which Mitchell founded, grew to a national presence and took public through a reverse merger with MagicWorks Entertainment, illusionist David Copperfield’s production company.

When not furthering the Aspire mission to help residential builders create a prosperous work-life balance, Mitchell spends his time making independent films, composing music and enjoying the backwoods of North Idaho with his family. He currently resides in Sandpoint, Idaho with his wife and kids.