One-Day Business Workshops for Contractors

Where GC Profit Actually Comes From

You can work hard to make a good living as a General Contractor without ever understanding how exceptional profits are actually produced.

However, you will work too hard for too long and still leave a lot of wealth on the table. This powerful workshop for owners and senior managers is guaranteed to teach you fresh and reliable methods for making much more profit. Most attendees are blown away by the methods available to reshape and generate exceptional profits that they never even knew existed! We’ll show you those methods and teach you how to implement them to put more money in your pocket now.

What will I learn in this class?

  • To spot the top six profit leaks that affect most residential builders
  • The three critical, common, mistakes most GCs make in their job pricing strategy
  • How to increase your earnings without taking on more work or raising prices
  • Simple methods that will allow you to charge more and get higher quality jobs
  • Powerful, field-tested, tools and techniques that let you easily differentiate your business from the competition
  • How to get out of the multiple bid wars
  • Five factors that often result in taking bad jobs you’ll later regret and how to avoid them
  • A proven path to take on fewer projects while making the same or more profit
  • The difference between reactive and targeted leads, and how to reach the right prospects at the right time for maximum sales success
  • Proven strategies to insulate your business from the coming economic downturn
  • Strategies to protect you from cost escalation
  • Evolving strategies to attract, hire and retain top talent in a difficult labor market

I’m too busy/not busy enough…will this workshop really help?

Been in the construction biz long? If yes, then you have survived both Boom and Bust times. Did you enjoy either? Certainly periods with an abundance of work are preferable to periods of work shortage.

However, even the go-go times of a Boom period often exact a high price on the contractor’s quality of life with long hours, stress and chaos, with less banked results than the available potential gains.

In this workshop, we won’t repeat recycled advice such as be sure to save money during the good times, but instead to dig down to a deeper, more granular level.

We will explore how the cycles really work so that you can chart a better course through them. You can minimize the negative impact of these cycles, maintaining a healthy balance in income and workload throughout each part of the Boom and Bust cycles.

Where have all the employees gone? Will this workshop help?

Yes. We know there are times when it seems impossible to fill necessary positions with quality candidates—or any candidates at all.

The Aspire Institute for Contractors is not a recruiting or employment agency but a business consultancy that has one purpose: to help contractors become more prosperous. We have helped thousands of small businesses like yours with all aspects of their business, with an unwavering focus on increasing real profits.

In that process, we have helped many businesses find and secure the right people, even in very tough recruiting markets. Much of the hiring and team building challenge is linked to the overall health of your company. If your cash flow is tight and your profits are small, the job of attracting and maintaining a team is made far more difficult, if not impossible.

So good hiring must start with a solid business footing. That is what we do at Aspire — guide you through the challenge of attracting, hiring and retaining top talent in a difficult labor market.

What else will this workshop do for my business?

We guarantee this workshop will increase your annual bottom line by at least 3-5 points (depending on your business size and model).

Plus, each attendee will leave the workshop with:

  • A confidential, professional profit analysis of your business
  • A one-on-one visit with one of our on-site experts to help you get a clear picture of what’s working, what’s not and what, exactly, to do about it!

Some things just can’t wait. Start learning now.

A recession is coming — we all know that.

Nobody can say when, but experts and business indicators tell us the next one is close. There is a powerful set of things a GC can do to insulate themselves from the downside of a down market. Once the next recession starts, it’s too late to make those changes. This informative white paper will let you start now to put that protection in place.

Workshop Presenters

Ken Brookings

Ken Brookings

Aspire Founder and Chairman

Ken is the son of a painting contractor. After nearly a decade of undergraduate and graduate level business education Ken became a Vice President with a Fortune 500 company before the age of thirty. After that company was acquired Ken founded and sold two other successful businesses before beginning his consulting career. Focusing on high level strategic and operational business consulting Ken worked with the senior management teams of clients including Apple Computer, Texas Instruments, Goodyear, British Petroleum, Firestone, SPX and other major corporations.

Ken then changed up everything, “The high-level corporate consulting business was interesting and financially rewarding but something important was missing. The work, no matter how important didn’t really change anybody’s life. It just didn’t seem to matter. My head and maybe my ego led me to this kind of glamorous work, but it was my heart that brought me back to the kind of work that matters.”

Ken repurposed the successful business that he had built to focus entirely on helping small businesses. According to Ken, “The heroes of the business world are the small business owners and managers. They do the real work and produce the most jobs in this country. Sadly, they seldom get the rewards that their honest work deserves. My focus became, and remains, to change that.”

Ken has been a featured speaker at countless industry events to tens of thousands of business owners. He has written for and been featured on the cover of trade publications and holds four industry-related patents.

For over 20 years now Ken’s company, The Aspire Institute has focused on the two business segments in which Ken grew up; the automotive service industry, and construction contractors. Thousands of business owners and their families are more prosperous today through Aspire’s work.

Fred Farris

Fred Farris


Fred grew up in the Automotive Service Business. He acquired a small, struggling service provider and promptly partnered with Aspire to help turn it around. Fred then turned this small struggling auto service business into one of the most successful businesses in the country in record time. He sold that business and joined Aspire as an instructor and eventually took the role of General Manager of Aspire’s automotive businesses. Fred has taught hundreds of auto service businesses on a one-to-one basis and has presented to thousands of shop owners in groups large and small all over the United States. Fred’s passion is to see the lives of small business owners get easier and build real wealth.

Reserve Your Seat

Sign up now for our one-day workshop at a venue near you:

Coming in 2020 to the following locations:

Dallas – Ft. Worth
Las Vegas
Los Angeles
Salt Lake City
San Antonio
San Diego
San Jose
Santa Barbara

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I found the workshop incredibly useful. The amount of material from how to look at financials to the hiring information was all valuable to any contractor. It was very broad reaching and inspiring. I’ve been in the industry for 30 years and it was very surprising to get this much ...
Steve Holt - Luxury Custom Home Builder
Very informative. They gave a lot of information that helped solve the questions that my husband and I have been asking ourselves for the last several years. It was great to see people who have a lot of true industry experience. Lots of great ideas, lots of myth busters. Just ...
Shawn Anderson - Monarch Homes
The program is eye opening if you have a building, remodeling or construction business. The analysis was right on and the information was excellent and does get you to look at your operation from a different point of view. I made an additional $4,000 in profit on the first contract ...
Andy Steinborn - Tajo One
I would recommend this class to any contractor serious about growing their company. Top notch information, guidance, and leadership.
Sheen Fischer - Specialty Home Improvement
This course is a MUST for new renovation and construction companies. The staff and instructors have a pulse on the financial challenges of running a construction company. After taking this course we came away with a much better grasp of controlling costs and maximizing our profit!
Jose Sprigg - Kahuna Renovations
The Aspire workshop clearly defined where my profits were leaking and showed me the potential to increase my margins by doing things a little differently. After applying what I learned I’ve increased my margin by 10%, brought cohesion to my management team and greatly reduced the stress of running ...
Allen Proctor - Proctor Construction
I have over 30 years of building experience and a business degree, but Aspire helped me realize how much I didn't know and helped me achieve my business goals much faster.
Erich Schaefer - Erich Schaefer Custom Homes
Aspire helped me substantially increase my gross and net profits. If you’re a residential builder, put your doubts aside and attend this workshop with everyone on your business team.
Harry Poehlmann - Poehlmann Construction
I've been at this 35 years and still I found the workshop useful. I learned things that I just didn’t know how to do. I think every contractor could benefit one way or another. It’s worth the day to see this class.
Steve Smith - DSS Custom Homes
Having the outside eyes of Aspire on our business operations is assisting us in moving to the next level of success. It’s nice to have Aspire’s range of expertise in this journey. It is comforting to not make this leap alone.
Greg Olson - Olson & Jones Construction