Contractor Business Coach
Rory is a builder, an athlete, a coach and a teacher. The son of a highly-skilled mason, he had become very familiar with construction sites by the time he was eight years old.
From an early age, he developed an extraordinary drive to succeed. As a young athlete, Rory was highly competitive in high school sports. His success on the gridiron led to a collegiate football career at the University of Idaho, where he graduated with a Master’s in Education and Undergraduate endorsements in Business and Exercise Science.
After college, Rory took a position with ARI roofing, where he managed several labor crews across the state of Idaho. With ARI, he gained valuable experience in management, developing and implementing sales processes, and creating long-term client relations. Ultimately he was promoted to Vice President, overseeing and managing company-wide day to day operations. During this time, Rory was also a high school football coach, a position he held for eight years, culminating in winning a state championship in the Idaho 5A classification.
In 2018, Rory was recruited by Norcraft Companies and relocated to Michigan. He worked in the sales department for Norcraft’s custom cabinet division, where he managed the company’s client relations for several large building contractors serving the Grand Rapids and Lansing markets.
Missing the small town Idaho lifestyle, Rory moved back to North Idaho to join the Aspire
Institute’s Contractor Business coaching team. At Aspire, he brings to bear an unstoppable winning attitude in service to Aspire Contractor Clients. He demonstrates a daily passion for helping contractors around the country reach their full business and personal potential.
When away from work, Rory enjoys spending time with his wife Sheila and raising his children Zade, Remi, and Reiss, while enjoying the outdoors and soaking up all that life has to offer.
Director of Marketing / Coach
Mitchell is the Marketing Coach at Aspire, and also serves as the Marketing Director, with responsibility for marketing programs, brand management, and corporate sponsorships. Before joining Aspire, Mitchell served as the Executive Director & President of Northwest Film Institute, a non-profit film production and education organization.
As a creative sales and marketing professional with an entrepreneurial focus, Mitchell has been involved in numerous successful business start-ups including two radio stations, three magazines, a video production company and a jingle house. He’s also owned and operated his own commercial recording studio, a full-service marketing, advertising, and public relations firm, and the motion picture marketing company, Movietime Entertainment, which Mitchell founded, grew to a national presence and took public through a reverse merger with MagicWorks Entertainment, illusionist David Copperfield’s production company.
When not furthering the Aspire mission to help residential builders create a prosperous work-life balance, Mitchell spends his time making independent films, composing music and enjoying the backwoods of North Idaho with his family. He currently resides in Sandpoint, Idaho with his wife and kids.
Jake got his first taste of the construction business in high school when he took his first job taping and texturing drywall. He has remained in construction ever since, becoming involved in many different aspects of the business. Jake’s passion is for systems and processes.
Jake has spent the last decade helping contractors grow their businesses in the Sacramento area. He has generated leads, sold jobs, managed projects, taped, textured, and everything in between. The companies he has worked with have experienced tremendous growth and success. His leadership helped to produce a profitable margin focused 500% increase in annual sales over 5 years in his last position before Aspire. Jake’s passion for systems and processes has allowed the businesses he has previously worked with to continue to flourish.
In 2020, Jake was recruited by the Aspire Institute as a business coach. After researching the company and meeting with the team, he decided to move his family to Sandpoint to join Aspire. He loves the North Idaho lifestyle and spends his free time enjoying the outdoors with his wife and three children.